Process: The Foundation

Mission | Vision | Values | Culture

Failure to clearly articulate the foundation documents negatively effects a company's recruiting, strategy, execution, and customers.

Mission-Driven companies consistently out-perform those that are not.

Fitrepreneur Process Mission-Driven

  • A Mission Statement is a declaration of an organization's core purpose and focus.
  • A Vision Statement describes an organization's aspirations.
  • Core Values are operating philosophies or principles that guide an organization's internal conduct as well as its relationship with its customers, partners, and shareholders.
  • Culture is the traditions, customs, and behavioral ideals that predominantly influence employees’ behaviors.

Mission and Vision drive the setting of goals, stragtegy, and objectives while providing a compass for decission making. Values and Culture are about the people that make up and organization and how they execute.

Benefits of a Clear Foundation
- Align Corporate and Product Mission and Vision
- More effective product strategy
- Improved product decision making
- Leverage corporate strengths to maximize product success
- Better customer experiences

NEXT: Continuous Innovation

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