Rising customer expectations, an increasing number of competitors, and faster times to market present challenges not overcome by Waterfall (staged) and Agile (iterative) methods.
Both Waterfall and Agile approach product development incrementally producing a set of features over a period of time. The challenge with these approaches is that customer expectations have changed over the period of time and the set of features produced no longer meet the customer's needs at the time of release.
Continuous Innovation is a fundamental departure from incremental development to a cloud of ideas, in various stages of validation, any of which can be passed on at any time for immediate development.
By releasing individual features, at the time of validation, Continuous Innovation ensures that the current product always meets the customer's needs and expectations.
Benefits of Continuous Innovation
- Rapid feature deployment
- Higher product success rates
- Increased customer satisfaction