Entrepreneur, Investor & Advisor Focused on Fitness Technology
I began my career transforming the retail industry with technology at Federated Department Stores / Macy's and The Limited Brands / Victoria's Secret. Subsequently revolutionizing the advertising industry with technology at Flycast Communications, transforming the way people interact at social networking companies The Fortunecity Network & PeopleLink and reimagining how people play at gaming companies Playdom & Playtika.
Fitrepreneur is leading the digital transformation of the fitness industry by enabling fitness technology companies to develop products that have an increasingly positive effect on a greater number of people than perviously imagined possible, facilitating exercisers in achieving results and fitness facilities & professionals to increase member retention & revenue.
I am the creator of the United Fytns, a system for fitness facilities & professionals that utilizes tech to increase retention & revenue, and Hybrid Fytns, a product development framework for fittech cos that guides decissions based on the strengths of fitness professionals & technology, producing more effective products.
I am the founder of FITREPRENEUR, a product development solution for early-stage fitness technology companies, based on the Hybrid Fytns Framework and the Continuous Feedback Product Development Process, which consists of an applications platform and business process management / intelligence system + extranet.
I am the founder of Fytns Group which creates technology solutions, based on United Fytns, for fitness facilities & professionals that increases member retention & revenue, and platform that enhances product performance, maximizes business performance and increases revenue for growth-stage fitntess technology companies.
Fytns Tech develops universal, cross-platform, technology for fittech cos and equipment manufacturers such as FytnsSUGAR for social, game, rewards & habits and FytnsIQ which turns exerciser data into actionable insights.
Combined FITREPRENEUR | FYTNS forms an ecosystem that is forging the next generation of fitness technology cos.
I founded and serve on the Board of Directors for Ambient Fytns Technology, I am the Co-founder (w/ my 8 y/o son, Jack) of iFitClub, the founder of and Master FitTech Trainer at Fitness Insider and the Fitness Insider Social Network, and I am a Limited Partner & serve as a Venture Partner at Fitness Ventures.
I am a FitDad, married, and a proud father of three boys; Jack, Nicholas & Elvis.
I am an avid Crossfit athlete, Tough Mudder, do Strala Yoga and enjoy Indoor Cycling. We eat clean, keep kosher and follow The Paleo Diet. And, I am a fanatic Self–Quantifier.
I am a certified Personal Trainer, Group Ex Instructor, have earned my Behavior Change Specialization and I am qualified as a DNAFit personal trainer.
I attended The Ohio State University (GO BUCKEYES!) where I received bachelor's degrees in Computer Science, Actuarial Science and Finance, and
I earned my MBA / MA in International Studies with an emphasis on Finance from The Wharton School of the University of Pennsylvania.
I am currently studying for a PhD in Captology (the design, research, & analysis of interactive computing products created for the purpose of changing people's behaviors) at Stanford University's Persuasive Technology Lab where I focus on the use of technology to effect behavior change related to health and fitness.
Latest news in digital fitness.
Socialization, Gamification and Habit Formation
Are the Foundation of Fitness Success.
Social support, by a group of peers with common interests and goals, has been proven to be an effective tool for assisting people in achieveing results.
Beyond, friends & groups, sharing & streams, fittech must create awareness amongst a group when an individual needs support or acknowledgement, and facilitate meaningful actions.
Applying game mechanics and game design techniques empowers people on a base level, stimulating the brain to release of dopamine, to achieve their goals.
Gamification has the power to tap into the basic desires and needs of a user. Applied properly, gamification has the ability to engage, motivate and empower individuals to excell and exceed.
Long–term results mandate Lifestyle Change.
Achieving lasting results requires breaking bad habits and forming new, positive habits.
At the Stanford Pursuasive Tech Lab we have identified 15 ways behavior can change, mapped out Six Elements of Simplicity and have developed Hot Triggers for changing behavior.
Information, Insights and Analysis that give
FITREPRENEURcollective Member Companies a Competitive Advantage.
An Exclusive Report for FITREPRENEURcollective Member Companies
Technology is Transforming the Fitness Industry
Technology's transformation of the fitness industry creates many challenges and opportunities for fitness facilities, their suppliers and comapnies that produce FitTech.
This year fitness technology will move from the would be nice to the Must Have category.
It is important that fitness facilities and their suppliers understand the effects technology is having on the industry and are prepared for the challenges and opportunities faced by their businesses.
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Fitrepreneur took my business to the next level.
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